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THE BLOG

Social Media: New Town Hall 

Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…

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Tweets for Sale?

Twitter Amping Up Sale of Data The announcement that Twitter plans to supply user data (not the private parts like direct messages, mind you) to marketing firms like Klout and companies including IBM, Oracle and Salesforce.com has me pondering both privacy on social media, and the possibilities for marketers and consumers. This Twitter announcement is…

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Facebook Data for Researchers

New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…

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Riding the Social Media Wave

Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…

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What Does Digital Marketing Look Like in 2015?

Over the last few years, digital marketing has been growing in popularity and has quickly become a key piece in any business’s marketing plan. However, 2014 was when it saw its biggest push to mainstream usage across many industries and this pattern will continue into 2015 as it goes from being “the thing to do”…

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Social Media Etiquette for the Holiday Season

During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…

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