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THE BLOG

Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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B2B Social Media

Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses?   With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals?   Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…

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Translating Social Media

How to Handle Multi-Lingual Social Media Fans and Followers Have you gotten multi-lingual followers on social media, only to be stumped as to what they are saying to you, or how to reply? Here’s a wonderful tip:  Get the Google Translate App.   It’s free, and is a handy app for smart phone devices that…

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New Social Media Tips

Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks.  These are great for people using Twitter! Try Manage Flitter.   Ever noticed that Twitter’s internal search tool is a pain the butt?  You do a search,…

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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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