Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….
Category: Strategic Planning
Should You Raise Your Prices? Here are 12 Powerful Indicators
Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In fact, a price change flows directly to the bottom line, and can have an enormous impact on a business’ profitability. So,…
6 Ways to Make Your Business Friendlier to Immigrants
There are boundless opportunities when you can think “globally” about customers, even if you might be executing only locally. Here are a few ideas to key you started….
Should You Create a Loyalty Program?
Are you hoping to turn occasional customers into more steady, loyal repeat buyers? Perhaps you are already giving some thought to creating your own loyalty program. …
What Does a Strategic Marketing Firm Do?
Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward its ideal vision? …
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …