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HOLD THE AD BUY!

Hold the Ad Buy! Do You Have a Communications Strategy Yet? You wouldn’t try to take a trip around the world or build a new home without a master plan — this leaves too many unknowns and causes many hurdles along the way. It is important for everyone involved to know where they need to…

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Together in Tourism Marketing

Whether you’re a tourism marketing board or a business in the hospitality sector, here’s some insight that can help you think a little more deeply about your marketing. Recently, we attended a presentation by Tourism Calgary on their 2015 – 2017 Strategic Plan.    Chairman Rod McKay talked about a few basic areas of focus,…

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Tracking Your Marketing

I attended a great presentation this week, put on by the Calgary Marketing Association.   The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…

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Marketing to Youth

My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…

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10 Ways to Build a Sellable Business

Thanks to guest blogger Ken Wither, founder and CEO of Scotia Business Brokers, who provided this insightful column; we believe it is highly relevant to our readers, since it is relates closely to strategy, marketing and overall business growth.  Enjoy! It’s a sobering statistic, but only 1 out of 6 businesses listed for sale ever…

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Strategy and Songwriting

Artistically Inspired Strategy: Becoming Yourself   Jacqueline Drew, our CEO/Principal of Tenato, is an accomplished singer, songwriter and bandleader. This blog is based on an entertaining Keynote Presentation she delivers, through voice and song…. ********* The word “strategy” means different things to different people. Most people would agree that it implies big picture thinking about…

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