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Social Media Success

Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…

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Research & Strategy: Together or Separate?

  Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…

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Marketing in Lean Times

When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…

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10 Reasons Why You May Need to Re-brand 

What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…

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HOLD THE AD BUY!

Hold the Ad Buy! Do You Have a Communications Strategy Yet? You wouldn’t try to take a trip around the world or build a new home without a master plan — this leaves too many unknowns and causes many hurdles along the way. It is important for everyone involved to know where they need to…

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Together in Tourism Marketing

Whether you’re a tourism marketing board or a business in the hospitality sector, here’s some insight that can help you think a little more deeply about your marketing. Recently, we attended a presentation by Tourism Calgary on their 2015 – 2017 Strategic Plan.    Chairman Rod McKay talked about a few basic areas of focus,…

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