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THE BLOG

Strategic Marketing for 2013

A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…

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Promotional Mix

What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…

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How to Build Revenue and Sales Forecasts

  Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan.   After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend…

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Pricing Professional Services

Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”.  I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru!  You know, like my “Keychain Yoda”! …

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Why a price that is too low hurts your business

At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy.  So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low.  A lot of businesses (especially small businesses or start-up companies) think they should price below…

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