Tenato logo

THE BLOG

Starting a Business while Keeping your Day Job

To be a bit of a fortune teller, here are ten words that I think guarantee business failure. “I’m starting a business, but I’m keeping my day job.” Hmm…it may be an obvious mistake to some people, but it’s sure something I’ve heard many times.  Actually, what’s more common is that people do intend to…

Read More…

Costs of Marketing

How much should you spend on marketing? As a marketing consultant, the most common question people ask me when they call is, “What’s it going to cost?” Which is kind of a funny question, because although I can generally ballpark the cost building a marketing or business plan, what people really want to know is…

Read More…

12 Tips for Starting a Business in Calgary

So you’re ready to start a business in Calgary? Good for you! It’s a giant leap. Calgary has for years been reputed as Canada’s most entrepreneurial city. As a business owner myself, and having helped hundreds of other entrepreneurs get started, I thought I’d give you a few tips on how business is done in…

Read More…

Common Business Mistakes

4 Common Business Strategy Mistakes As a consultant, I get to see the inner workings of business after business, which allows me to observe problems that repeat themselves time and again.  Interestingly, prospective clients ask us, “What experience do you have in my industry?” believing that industry-specific knowledge is the most important factor in creating…

Read More…

How to Price in 9 Basic Steps

Pricing can be one of the most difficult aspects of marketing any business.  That’s because asking for any amount of money is both an art and a science,  and one for which good training and information is often hard to find.  We hope you’ll find this short primer helpful.  Here are 9 basic steps to…

Read More…