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THE BLOG

Anti-Spam Part 2

CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s  new Anti-Spam legislation, in effect this July.   One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…

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Market Research Methods

Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research.   But what sort of market research do you need?  Can you hit Google and search your answer this way, or are the answers you…

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Trade Show Tips

10 Simple Marketing Tips for Improving your Performance at Trade Shows   I attended a wonderful trade show yesterday – the Calgary Motorcycle Show!  I had been looking forward to it for the past few weeks.  Winter has been really cold with far more snow than usual here in Calgary– and now that we have…

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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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Merry Christmas!

Just wanted to say Merry Christmas to all our wonderful clients, suppliers, friends and colleagues.   We’re being “blessed” with a VERY white Christmas here in Calgary, and although the roads are a complete mess, the snow has certainly gotten us all in the spirit!  Here are some of Team Tenato’s top “moments” of 2013, just…

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10 Point Strategic Marketing Plan Guide

Back when I was a student, marketing plans (and even entire business plans, for that matter) were something you had to “write” for marks. I assumed that this was kind of an academic exercise – and that in the real world, such formalized documents wouldn’t really be overly relevant. But once I began marketing in…

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