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THE BLOG

Riding the Social Media Wave

Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…

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Social Media Etiquette for the Holiday Season

During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…

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Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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B2B Social Media

Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses?   With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals?   Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…

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Translating Social Media

How to Handle Multi-Lingual Social Media Fans and Followers Have you gotten multi-lingual followers on social media, only to be stumped as to what they are saying to you, or how to reply? Here’s a wonderful tip:  Get the Google Translate App.   It’s free, and is a handy app for smart phone devices that…

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New Social Media Tips

Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks.  These are great for people using Twitter! Try Manage Flitter.   Ever noticed that Twitter’s internal search tool is a pain the butt?  You do a search,…

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