Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
A Market Research Company + Marketing Agency in One
Tenato comes from tenacity. But are we a market research company, marketing agency, strategic planning firm, advertising agency, sales training company or digital marketing agency? In truth, we are all those things. The point is to have all the right tools help you grow, and apply them at the right times, tenaciously.
Over 28 years in business, we have honed a 3-Phase process that consistently achieves results. It’s as simple as Market Research, Strategy, and Execution.
First, Market Research – Investigating Customers, Competitors, Industries…
We usually recommend acquiring fresh market research to understand where you’re at. This means uncovering how your customers feel through methods such as in-depth interviews, focus groups or surveys. We also uncover what makes you unique from competitors, and benchmark industry trends. The point is to find out whether, and how, you should change your branding, services, target markets or pricing, to boost growth. (And yes, many clients just hire us for market research, and we’re happy to do this).
Second, Strategy – Vision, Targets, Offerings, Pricing, Messaging…
We use the market research to strategize with you in customized, one-on-one strategy sessions. Depending on the scope you need, this phase results in either in a strategic marketing plan or complete business plan. Regardless, your vision becomes crystal clear, and any adjustments to your offerings, pricing, target markets, and messaging are nailed down – all to make you more competitive. We also build a budget together, and set revenue goals.
Third, Execution – Branding, Websites, Digital Marketing, Advertising…
With your business or marketing plan now ready, we can launch into marketing and creative services. Whether you have in-house marketing staff or use our team’s many talents, we work closely with you to develop all the brand assets you need – such as brand names, logos, slogans, website (including content, design, programming, and e-commerce capability if needed), advertising campaigns, digital marketing, and even sales materials – such as sales training methodologies and support document. As the campaign launches and as long as needed, we carefully watch all your Google Analytics, customer feedback, sales leads…honing your marketing program along the way.
Does this all sound expensive? Don’t worry – if your budget is tight, we’ll zero in your priorities.
Regardless, we provide you with a clear proposal that outlines all our fees before we get started. No surprises. And if it’s still out of range, we can provide paid one-off consultations, to tell you how to do plenty for yourself.
We are a Vancouver, Toronto and Calgary Market Research & Marketing Agency, but we serve clients across Canada.
What Kinds of Market Research and/or Marketing Have We Done?
As our philosophy is “helping the good guys win,” we have worked with great clients in many areas:
Go-to Market Strategies | Often involves business planning for startups or new products |
Professional Services Marketing | Usually involves redefining offerings, pricing and branding |
Industrial Marketing | Often involves finding ways to clarify technical offerings, to broaden revenue per sale or per customer |
Retail Marketing | Usually helping to re-position brand, adjust margins, and focus an internal marketing team |
Hi-Tech Marketing | Ensuring users/buyers understand the new tech, and its value to them |
Construction Marketing | Finding the best ways to enhance basic construction packages, and how to price them. |
Energy Marketing | Defining who makes decisions, and meeting their buying criteria |
Health Care Marketing | Ensuring positioning and qualifications justify the value to buyers |