Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…
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Looking for Absurdly Big Marketing Ideas?
An insanely large pumpkin inspires big marketing ideas. Why not go bigger than you’ve ever done before and get some publicity or viral social media marketing?…
Travel Alberta Industry Conference
Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
AI in Marketing: Using it the Right Way
Given the excitement over using AI in marketing today, we’ve started with what Chat GPT says are the best ways to use it, and given our running commentary….
Doing Business During Stampede Week in Calgary
Here are our top tips for doing business during Stampede week in Calgary, so you can have fun and make business connections in style!…
6 Ways to Make Your Business Friendlier to Immigrants
There are boundless opportunities when you can think “globally” about customers, even if you might be executing only locally. Here are a few ideas to key you started….
