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THE BLOG

Public Relations

At Tenato, we support your overall strategy with a modern approach to public relations that integrates traditional, online and social media. We focus on generating positive media, as opposed to avoiding negative media or offering crisis communications. The tools of engagement in this field have evolved dramatically in the past few years, but the underlying…

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Brand Development

Branding can involve many things, but at the most basic level it means developing a personality or character for your business through the use of words and imagery. If you’re wondering whether or not you should re-brand, we encourage you to visit our article here. Corporate Identity and Name Development – Our associates have developed…

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Tracking

We are often asked, “How will I know if my plan is working?” The simple answer: if it’s working, it will generate profitable sales. However, sales can grow or decline from forces that are unrelated to your plan, such as loss or gain of a major account, a surprise change in legislation, or turbulent economic…

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Amanda Schewaga

Known as “@TheMarketingGirl” in the twittersphere, Amanda Schewaga thinks both strategically and tactically about social media. In addition to running many amazing online campaigns for clients (gaining thousands of online followers within very short timelines), she has first-hand experience building social followings from scratch — one of her pet projects is a website that she…

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Strategy

What is involved in building a strategic marketing plan? Assuming we have already gathered any market research required, the following diagram represents (top to bottom) the decision flow used in developing your plan. Your solution may require all or some of these elements. For some clients, we go even further, and develop a full business…

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Research

What Makes Tenato’s Research Different? At Tenato, our approach is somewhat different than most market research companies, for three reasons: We quickly prioritize. Because strategy is a core part of what we do, we have a very clear picture of just how much market research– and what kinds– are definitely required to build a marketing…

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