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THE BLOG

Tourism

At Tenato, we take on a limited number of clients, and provide a very comprehensive solution. Providing support to municipalities and destinations is our way of assisting a multitude of businesses and organizations at once, through a focused overall strategy. The Challenge of Destination Marketing Too often, smaller cities and towns are challenged to acquire the tourism and communications…

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Pricing

We understand that a lot of clients are nervous about the costs of hiring a professional marketing service to support them, so we would like to remind you of this: We have worked with a multitude of small businesses, as small as 1-person start-ups. We have worked with a multitude of large corporations; in fact,…

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Home

Marketing Research, Strategy, and Execution to create positive, worthwhile growth. The name Tenato represents tenacity – the determination to never quit. With our twenty-year track record, we know that if you want lasting results from any marketing program, you need a deeper, more committed approach. Here’s how we do it: Research. Better, bolder decisions come…

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Publicity Gone Bad

Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…

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Tourism’s Shift to Customer Engagement

There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…

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Determining Your Platforms

Where the Clients Are: Determining Your Platforms By now, you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait– that doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…

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