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THE BLOG

Strategically Preparing your Business for Coronavirus COVID-19

The coronavirus COVID-19 has already taken the world by storm, with some geographic regions and industries feeling it worse than others. With the new pandemic announcement, everyone needs to start thinking about how to prepare. Now is the time to take a look at what your business can do to adjust for this very unpredictable…

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A Content Marketing Model that Works

I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented the concept. I was teaching a course in Content Marketing Strategy and thought it would be a valuable tool to bring to the class. It was still the “early days” for content marketing as a…

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