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THE BLOG

Writing Headlines

Are Your Headlines Pulling Their Weight? Headlines are like doorstep of your blog posts. If you want readers to cross the threshold and enter your home (or rather, place of business), your headline needs to offer an irresistible incentive to step onto your porch in the first place. However, I find that the value of…

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Blog Frequency

Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…

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A How-To on Guest Bloggers

Who To Choose To Write a Guest Post on Your Blog, and How to Approach Them So your blog is doing great — you’ve got a respectable number of subscribers, you’re posting on a consistent basis, your page views are rising and you’re seeing some shares on social media. Congratulations! A great step to go…

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What is Your Content Style?

Targeting Your Content: What is Your Style? When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through….

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