Whether you are a consultant, a leader, a recent graduate or an entrepreneur, having a strong and unique personal brand can get you noticed by prospective clients, business partners, and employers. …
Tag: branding
5 Tips from Cult Brands – Lessons from The Gathering 2019
What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…
HO-HO-HOLD the Product Placement
When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
Trade Show Display Strategy
A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding your business’s client base. However, creating an effective exhibit is not a trivial expense; you should plan it carefully. Here are a few questions you should ask yourself……
Jingles – What A Long, Strange Trip It’s Been
There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…
