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THE BLOG

Determining Your Platforms

Where the Clients Are: Determining Your Platforms By now you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait! That doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…

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Stop Using Hashtags Blindly

And Make Them Work For You! If you have been guessing at your hashtags on your social media marketing posts and hoping for the best — or worse, you don’t even know the potential benefit of hashtags at all — you need to know that they could be getting you great results, if only you…

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Social Media Success

Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…

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Writing Headlines

Are Your Headlines Pulling Their Weight? Headlines are like doorstep of your blog posts. If you want readers to cross the threshold and enter your home (or rather, place of business), your headline needs to offer an irresistible incentive to step onto your porch in the first place. However, I find that the value of…

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Blog Frequency

Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…

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Newsletter Frequency

On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…

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