Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
Tag: Market Research
A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…
5 Paths to Cost-Effective Market Research
Market research is an indispensable path to understanding your customers’ needs and expectations. Here are five cost-effective techniques you can consider….
Crowdsourcing as a Marketing and Research Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
5 Steps to Developing a Customized Sales Process
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
