I’ll confess straight up, that today’s blog is part cautionary, part rant, and part pitch. So read at your own risk. Here’s the thing… firms in the marketing industry almost all have the best of intentions: to achieve real revenue growth for their clients. But to actually do this requires a tremendous number of variables…
Tag: Market Research
Tourism’s Shift to Customer Engagement
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
Traveller Insight Through Customer Conversations
If you’ve ever travelled, you know that we all have different quirks when it comes to being on the road. When visiting a new city, there are some folks that pull out the map at the beginning of the day and plan every turn and twist of their walkabout. There are others that just head…
Why Build a Newsletter List?
5 Reasons a Newsletter List is Valuable to Any Business When we talk about social media marketing, there is often a heavy focus on Facebook and Twitter, and blogging. I sometimes think that the potential value of e-newsletters is overlooked. Here’s why I’m of the opinion that your newsletter list has value that can’t be…
Marketing Must-Haves: Five Elements of Marketing Strategy You Should Not Leave Out
Too often, marketers cut right to the promotion spending (advertising methods, marketing collateral, etc.) when building a marketing strategy. Though it may seem that skipping any of these five elements of creating a marketing plan could save you time or money, this couldn’t be further from the truth. Element #1: Research Market research is key….
