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THE BLOG

Social Media In Your Marketing Plan

Three Reasons You Need It Marketing isn’t about selling: it’s about sharing a message. In the digital sphere, there is no better way to achieve this than by sharing on social media. While social media platforms are only ever one part of a plan that supports your overall marketing strategy, unless your target market is comprised…

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Research & Strategy: Together or Separate?

  Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…

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Harnessing Rookie Energy

How Thinking Like a Rookie Can Energize Your Marketing Strategy Last month I had the pleasure of attending The Art of Marketing in Calgary. I left feeling inspired by the speakers, in particular Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Wiseman’s talk got me thinking about…

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Marketing Strategy Myths

Watch Out For These Four Common Myths of Marketing Strategy So you know you need a marketing strategy — and that’s good! But once you realize you need one, there are stumbling blocks toward having it work FOR you. There is no use putting in the amount of effort that a marketing strategy requires, only…

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New Approaches to Market Research: Part 3

A Round-Up of the 2014 GRIT Report, Part 3   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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