I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented the concept. I was teaching a course in Content Marketing Strategy and thought it would be a valuable tool to bring to the class. It was still the “early days” for content marketing as a…
Tag: Social Media Marketing
Is the Sun Setting on Social Media? Not a Chance.
In the dark corners of the internet, a prophecy has begun to spread: social media networks are dying or are already dead, we just haven’t realized it yet. Can this be true? …
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
Video: Which Social Media Platforms Should Your Business Choose?
Social media marketing can be very intimidating and time-consuming. The key is to pick your platforms, make a commitment, and stick with it. …
Social Media for Events
As a professional event planner for over 10 years, I’ve had a lot of opportunity to see the rise of social media, and specifically its effects on the world of events. Attendees shoot images, share comments and connect with each other faster than ever, and this creates an opportunity that can be harnessed to an event’s benefit. So, how does one effectively market events using social media?…
Twitter Tips
Five Tips for Tweeting If you feel like your tweets are always being overlooked and you’re not seeing any retweet action, try these tips to make your posts more noticeable and shareable. 1. Be succinct Remember that the shorter the tweet is, the more likely it is to be retweeted. This is because when someone…
