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THE BLOG

Style and Substance: Why Brand Guidelines Matter

The journey a customer takes when purchasing from or interacting with a company is no longer a straightforward endeavor. It has shifted to include an impressive number of channels and touchpoints. Here’s a personal example of my customer journey from just last week: While browsing the internet, I see an ad for glasses, one apparently…

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Demise of the MRIA

Rather amazing news broke this week. The Market Research and Intelligence Association (MRIA) is shutting down – for good. As a firm that offers market research here in Canada, we at Tenato wanted to at least share a few thoughts on this development. Although it is a shame to lose an industry association aimed at…

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