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THE BLOG

Our Relationship Status with Valentine’s Day Marketing

Whether you’re a fan of Valentine’s Day or not, it’s difficult to ignore the aisles of pink and red that pop up across stores mid-January. They’re often filled with heart-shaped candy and stuffed animals but, while the brands and characters change, it all feels very…traditional. Notably so, considering how the concept and expression of romance…

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The Forecast on Weather Marketing

With new data, technology, and tools, today we are able to leverage weather indications with much more accuracy. For example, when spring temperatures hit 21°C, hair removal products spiked 1400% as bare legs hit the streets. At the same temperature, BBQ sales rise 200% (CBC Radio, 2015). Conversely, although rain can kill BBQ sales, lawn…

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Let’s Talk Voice Search

Voice search isn’t new; voice-to-type or voice-to-text software has been around since the 90s, but frequent errors and “auto-correct” mishaps previously left something to be desired. Now, with staggering adoption rates and improvements in recognizing human speech, the changes are happening faster than you think. The “Voice” revolution is not coming – the revolution is…

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Through the Eyes of a Tourist

If you’re a destination trying to attract tourists, sometimes it can be hard to evaluate your strengths and weaknesses objectively. Rare are those times when you can sneak a peek through the eyes of a tourist… and when the moment sneaks up, it’s best to grab it fast, because these are people on the move. I…

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The Temptation of Greedy Marketing

In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…

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