Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks. These are great for people using Twitter!
Try Manage Flitter. Ever noticed that Twitter’s internal search tool is a pain the butt? You do a search, but it doesn’t give you back the correct type of people you want to target with any precision at all- just ones that might have mentioned your keywords at some point. Manage Flitter is a little online tool- and at the base level it’s free – where you can enter your search parameters and get back exactly the people you wish to follow. For example, in their search tool enter anyone who say has “golf” in their bio description, and location of “calgary” – and it will bring you back a list of people who match those criteria precisely. Then you can look through the list and click to follow just those ones. For free, you can follow up to 50 new people a day, and then get laser focused!
Thank people PERSONALLY when they follow you. I discovered that our Twitter following had stalled until I was coached by Amanda that thanking people really makes a difference. I like to go a step further and actually read their bios and make comments that are relevant. Do this, and you’re much more likely to get a response back – mainly because then people know you’re a REAL PERSON – unlike a lot of twitter spam-robots out there. PLUS it’s fun – and you make all sorts of interesting connections.
If you’re using Hootsuite to manage multiple social accounts, try the Bulk Message Uploader to keep your account activity even and consistent — try posting at least a couple things a day so people know you’re alive and kicking. All you need to do is be able to make a little spreadsheet of when and what you want to tweet in a standard format (save as .csv), and upload it. You can post about your own content on your site, or tweet other userful content people might enjoy. Slick and fast!
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."