What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people, regardless of simply making a sale. …
New Senior Marketing and Research Consultant
It is with great happiness and pride that we announce that we have added a fabulous new talent to our team here at Tenato; someone we believe will be a real game changer for us….
Demise of the MRIA
Rather amazing news broke this week. The Market Research and Intelligence Association (MRIA) is shutting down – for good. As a firm that offers market research here in Canada, we at Tenato wanted to at least share a few thoughts on this development. Although it is a shame to lose an industry association aimed at…
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
