As one of the city’s oldest neighbourhoods, determining what strategy will help the area sustainably flourish, while preserving its cultural heritage, is a critical one….
Culling Down Your Offerings
Businesses often think about ways to expand their products and services, but sometimes, their offerings get so complex and disjointed that they cannot deliver on everything well. How does this happen? Well, sometimes mismatched lines of business or products occur because of an acquisition: Company A purchases Company B to acquire some aspect of Company…
When Marketing & Politics Collide
Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…
You are what you Tweet: Personal Branding
Whether you are a consultant, a leader, a recent graduate or an entrepreneur, having a strong and unique personal brand can get you noticed by prospective clients, business partners, and employers. …
Tips to Market Through a Down Economy
Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….
Using Financing as a Marketing Tool
The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…
