Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
New Talent on Board
We are very pleased to announce that we have added two new talents to our team at Tenato. Exciting times are ahead as we continue to grow and expand!…
A Content Marketing Model that Works
I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented the concept. I was teaching a course in Content Marketing Strategy and thought it would be a valuable tool to bring to the class. It was still the “early days” for content marketing as a…
The ‘Eh-List’: Where do you stack up with Canada’s top brands?
Picture yourself grabbing a coffee from your local Tim Hortons, filling up at the Petro-Canada before rolling out to the mountains, and swiping your Royal Bank credit card to pay for your gas; there are many things that Canadians have in common, and that includes the brands we cherish. So, when it comes to your…
