Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…
Proposals that Win
Tips on Writing Winning Proposals and Bids Whether you’re reading this at midnight before your proposal deadline, or are at the beginning of a month-long crunch to prepare a huge bid, Tenato is here to help you “up your game” and maximize your chances of getting to the shortlist, and ultimately being that winning bidder….
Tourism’s Shift to Customer Engagement
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
New Virtual DMO Service
We are very pleased to announce that we have launched a new Virtual DMO service at Tenato. With the addition of our new Tourism Strategist, Ginny Holtby, and the rest of the team at Tenato, we have crafted a complete end-to-end service for small towns and destinations that cannot afford or acquire a fully-staffed in-house…
Determining Your Platforms
Where the Clients Are: Determining Your Platforms By now, you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait– that doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
