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THE BLOG

Advertising Becomes Research

It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you.   Then, if you were smart, you’d use that information to tweak your advertising next year.   Year over year, you would gradually improve bit…

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Choosing Keywords

An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying.   The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers.  It can have the effect of making you…

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Business Flood Recovery

After the Calgary Flood:  20 Steps to Business Recovery Tenato comes from word “tenacity” — and we’re already thinking about how businesses can ready themselves to recover from Calgary’s amazing 2013 flood.  We thought some forward thinking ideas might help you get moving forward….and if we do get hit, we’ve got the mop and bucket…

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Online Marketing Analytics

Pick up Speed with a Custom Dashboard Thanks to reams of new, whizzy online data, many creatively-bent marketers and advertisers are losing speed in by becoming buried under reports. Personally, I don’t think Google does a great job in making it easy for customers to figure out what they really need to know when it…

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What is marketing?

A real definition of marketing I’ve run across so many definitions of the word marketing, and I am always underwhelmed when I read them. Here’s one from dictionary.com: “The action or business of promoting and selling products or services.” It’s been 17 years today since I founded this business (and if I’m getting as old as…

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Personal Branding

Online Personal Branding: You in a Crowded Online World Caught an interesting presentation today by Gary Kovacs, CEO of Mozilla, the developers of Firefox, on “How to Stand out in the Noise of the Internet”. The focus of the presentation was personal branding.  He talked about how he uses a personal dashboard to monitor the…

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