How Thinking Like a Rookie Can Energize Your Marketing Strategy Last month I had the pleasure of attending The Art of Marketing in Calgary. I left feeling inspired by the speakers, in particular Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Wiseman’s talk got me thinking about…
Social Influence and The Vote
The Role of Social Influencers on Undecided Voters Alberta Election 2015 We all live busy lives — carting kids to school and sports, ensuring they’re fed and that they did their homework. All that on top of our ever-demanding careers, and carving out time to do our taxes and cheer on our Calgary Flames!…
Social Media: New Town Hall
Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…
Tweets for Sale?
Twitter Amping Up Sale of Data The announcement that Twitter plans to supply user data (not the private parts like direct messages, mind you) to marketing firms like Klout and companies including IBM, Oracle and Salesforce.com has me pondering both privacy on social media, and the possibilities for marketers and consumers. This Twitter announcement is…
Marketing Strategy Myths
Watch Out For These Four Common Myths of Marketing Strategy So you know you need a marketing strategy — and that’s good! But once you realize you need one, there are stumbling blocks toward having it work FOR you. There is no use putting in the amount of effort that a marketing strategy requires, only…
Facebook Data for Researchers
New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…
