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THE BLOG

A Dose of Positivity

Ideas for Entrepreneurs from a Marketers Who Care Well, 2020 was an unforgettable year. At Tenato, we have been working remotely, and in some cases, very remotely, as one key member of our team had gone to Australia and ended up staying there for about 6 months while trying to get flights home! In thinking…

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Contingency-Based Pricing

Is “Skin in the Game” a Good Pricing Strategy? Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury…

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Why a Business Vision Matters

Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……

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Summer 2020 Update

Hello Friends! This is just a quick update of all things Tenato, as we have been juggling like crazy these past couple of months. As per our previous post, we decided to put our marketing skills into full throttle, and dive in to lift community spirit by getting people to share their talents, passions and…

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Pandemic Recovery Based on Pure Tenacity

What a strange last couple of months! I am writing today to show you a few things about how Tenato is doing things differently through this pandemic. As you may know, Tenato comes from the word tenacity, and this is the time we’ve all got to show that we’ve got just that. Deciding Everyone Will…

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