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THE BLOG

Strategically Preparing your Business for Coronavirus COVID-19

The coronavirus COVID-19 has already taken the world by storm, with some geographic regions and industries feeling it worse than other so far… but with the new pandemic announcement, everyone needs to start thinking about how to prepare. Now is the time to take a look at what your business can do to adjust for…

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The Marketing Personality

I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer….

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When to Raise your Prices: 12 Powerful Indicators

Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. This goes beyond a temporary surcharge or discount – we’re talking actual changes to their overall pricing. So, with over 20 years’…

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