4 Common Business Strategy Mistakes As a consultant, I get to see the inner workings of business after business, which allows me to observe problems that repeat themselves time and again. Interestingly, prospective clients ask us, “What experience do you have in my industry?” believing that industry-specific knowledge is the most important factor in creating…
How to Price in 9 Basic Steps
Pricing can be one of the most difficult aspects of marketing any business. That’s because asking for any amount of money is both an art and a science, and one for which good training and information is often hard to find. We hope you’ll find this short primer helpful. Here are 9 basic steps to…
Social Media & the Boobie Bus
How the “Boobie Bus” Helped this Boomer “Think Forward and Move Forward” by Judi Gunter, BA, APR, FCPRS, L.M. As a Public Relations professional who “came of age before computers” I have been feeling scared and intimidated by social media. But the Alberta Wild Rose Party “boobie bus” incident got me thinking forward…… Was…
Keep the Bus!
Okay, so there’s a big hubbub regarding the new Wild Rose party campaign bus. It looks like the graphic designer’s head was either a) not screwed on tight enough or b) a wee bit devious, and in need of either fun or revenge. Either way, the result is hysterical. Most Albertans would probably agree…
How to Rank on Google
Are you tired of seeing your competitors hit #1 on Google, while your website languishes on page 2, 3 or nowhere at all? Or, are you paying for pay-per-click advertising to compensate for this, yet getting none of the desirable traffic you need? Good news: Google isn’t random, nor has it been paid off by…
What is a QR Code?
If you don’t know what they are, I’m sure you’ve wondered. What are those weird looking checker-board looking codes all over advertising nowadays? It’s a QR Code, also known as a matrix code. Did you know that you can take any website address and quickly and instantly convert it into a QR Code? Check out…
