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Pandemic Marketing Action Plan (P-MAP)

Get the Marketing Strategy Your Business Needs for Recovery from the Coronavirus COVID-19 Pandemic

Tenato is pleased to offer an affordable Pandemic Marketing Action Plan (P-MAP) package that includes the following for a price of $2499 + GST. The idea is to give you the direction you need, and help your business recover quickly and effectively!

  • No-obligation initial phone consultation. If you choose to proceed, then we continue with the next steps listed here….
  • Initial Market Research:  Over 2 – 3 days, we will examine how your key competitors have responded to the pandemic, analyze your performance, and dive in to your website analytics to see what demand is still driving traffic, and what is not.  We will also contact a small number of your existing customers to see how their needs have changed and how you could continue serving them in different ways.
  • Strategy Session 1:  Well arrange a 2-hour video call to determine ways you can modify your business for the pandemic.  Includes discussions around modifying your messaging and online business, determining new products/offerings that would better suit current needs, pricing modifications, and finding ways to trim some marketing costs (what can be trimmed with minimal impact?), and possibly boost other kinds of marketing efforts.  We will also look at ways to re-purpose staff e.g. into sales, social media, or other roles, and provide coaching to get them up-to-speed on these new tasks. At the conclusion of this session, we will prepare your P-MAP document. Timeline 2 – 3 days.
  • Strategy Session 2:  At a second web call, we will walk you through your P-MAP, which will include specific key wording to be used for online messaging and selling as well ask key tasks and budget.  If any costs are involved in making changes, a specific budget will be included for your approval.
  • Strategy Session 3:  A third follow-up session where we follow up on the P-MAP and coach you through and areas of difficulty.  Timing is flexible to your needs and support. Tenato can also discuss assisting with execution services if you need the support, but we are doing this with a spirit of “helping you help yourself” as much as you can to keep costs down.

To book, contact us today!

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."