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Senior Marketing Strategist Joins Tenato in Vancouver

Chris Schneider joins consulting team of Tenato Strategy

Tenato is very pleased to introduce our newest Senior Strategy Consultant, Chris Schneider, who will be based in Vancouver.

Chris brings 40+ years experience, progressing from roles in marketing and sales to his most recent post as President of Tierra Sol, a well-known ceramic tile manufacturing business. Along the way, he has won many awards for his creativity, strategy and results.

Why does experience matter so much? Our clients at Tenato are typically business owners. They’ve seen and done a lot in their lives. In order to give them the kind of senior-level advice they need, a person like Chris is ideal – not only can he relate to the struggles and demands, but his myriad industry experience ensures fresh perspectives are on the table.

Combine this experience with Tenato’s very thorough, strategic approach to marketing strategy, and you have a consultant who can really get the job done.

But let’s give this a personal spin. After four decades in the corporate world, Chris was inspired to transition into consulting when he left his last position a few months ago. Establishing his practice, he soon realized the wisdom of collaborating with an established firm. With a thorough national search to find a team that a) fit his philosophy and b) offered an established set of solid strategic processes, Tenato topped his list. Gary and I enjoyed swapping stories and experience with Chris over the holiday season via phone and web calls, and were so pleased when he expressed that, “Tenato feels like home!” We enthusiastically moved ahead.

We’ve had a great deal of fun onboarding Chris, and training him on our processes and techniques. Although this was the first time we’ve interviewed and selected such a key team member remotely, it hasn’t felt distant. Chris has fabulous insights and asks excellent questions – just the skills most important for consulting. Plus, he has a delightful personality and hilarious sense of humour – so he fits right in around here.

Chris’ experience makes him ideally suited to clients in the packaged goods, building/construction and food industries (Schneider Foods is his family namesake), so this is likely where he will focus primarily. That said, he clearly has a passion for marketing and business, and as most anyone will tell you, marketing strategy skills are transferable to any industry.

Chris, welcome to Team Tenato!

We invite you to learn more about Chris Schneider, Tenato’s consulting team, or to contact us today.

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About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."