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Senior Strategist joins Tenato in Calgary Office

Chris Edwards, Senior Marketing Consultant

We are extremely proud to announce that we have added another top-tier talent to our roster in Alberta.

Chris Edwards brings 20 years of experience as an avid and creative investor, 17 years of which he also worked as a petroleum engineer in Western Canada and abroad.

He introduced himself to me a couple of months ago, after returning to Canada and starting his own boutique angel investment group. At first, I was a surprised that a seasoned engineer would have such an interest in business strategy, but I soon learned that Chris’ interest in business went far back to his formative years – he had started investing before he was even out of high school!

While growing up in Saskatchewan and Alberta, Chris headed into the energy sector, and petroleum engineering seemed to be the best, most obvious career trajectory. However, his keen eye for the financial side pulled him into evaluating opportunities in a more comprehensive way than most engineers. This led him to positions overseeing multi-million dollar projects, where he seized the opportunity to do an Executive MBA at the very well-reputed IMD School of Business in Switzerland and a certificate in Global Business Management from INSEAD in France.

His business strategy savvy goes well beyond the energy sector as well; Chris also has a keen interest in branding and strategy of high-end goods, luxury retail, and high-potential tech start-ups. Probably a sign that he’s done well in his investments!

I personally have been very impressed with Chris’ insight so far; his investing background is a powerful combination with marketing strategy – i.e., how to invest in such a way to enhance the business value, what is the right amount to invest in marketing, what are the right expectations of growth and structure.  

To learn more about Chris and the rest of the team, visit our About page, or feel free to Contact Us today!

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About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."