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Summer 2020 Update

Hello Friends! This is just a quick update of all things Tenato, as we have been juggling like crazy these past couple of months.

As per our previous post, we decided to put our marketing skills into full throttle, and dive in to lift community spirit by getting people to share their talents, passions and creativity with neighbours. After designing and testing our Community Stompede concept, we branded it, got up a website, and produced 20+ events over the past three months: Sunday afternoon Stompedes, parades, Wednesday night jams, a Canada Day lineup of entertainment, and even a mobile entertainment team that takes volunteer entertainers to the front lawns of isolated residents.

We would love to express our gratitude to all the volunteers and talented people, especially the folks of Lake Bonavista, who have donated their time to make summer 2020 so unforgettable and within our own team, Tenato’s Video and Web Producer, Han Siu, and Lynda Greuel, our Special Project and Events Associate. Gary and I are so thrilled to have had your skills and talent on this project.

Now, we must tell you that we are not done yet. Far from it!

We are excited to say that we met with out MLA today, and will be further expanding Community Stompede to reach still more communities. We also believe it can be an excellent concept for First Nations communities, and are in discussions about this.

We are so pleased to say that although we are not being compensated in dollars for the Community Stompede, it has been one of the most rewarding endeavours we have undertaken. It is amazing to see what a positive force marketing can truly be in the world when applied to really worthwhile endeavour.

And yes, we continue to keep our valued clients in strong stead, and are also accepting new inquiries. We are very buoyed to see Canada’s entrepreneurs have emerged from isolation again, and are once again back to ringing our phones!

So although the pandemic has been a very great challenge, it has allowed us test our team, know our communities better, and truly make a difference. Yes, the cloud does have a very real silver lining.

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."