I’ve noticed that good marketers/sales/advertising types generally have a sense of what looks good on them, and how to make the most of their looks. They realize that getting a little positive attention and projecting confidence through great shirts, shoes, or eyewear is an advantage.
Clients expect that a good marketer will help them “look good” in the market – and so they expect that person, whether hired as an employee or external consultant, knows something about projecting an image.
As a client, you should look for attention to detail in appearance, good health, and energy. There are degrees of this – an “over the top” look might mean a person isn’t grounded or has an overdose of Ego (see point 5) but a good, confident look is a good thing!
Marketers are often artistic people, who are sensitive and intuitive. Many of them enjoy hobbies that include art and music, because marketing is a lot like that.
As a client, if you are buying strategy, creativity, branding, and writing, you may believe that you can simply “buy” a marketer’s greatest work. In fact, it is more likely that you will need to sell yourself to the marketer.
In other words, you need to transfer your deep enthusiasm for your product or service over to the marketer, so that he or she believes in it as much, or more, than you do…this will give them the “inspiration” they need to bring strong passion through their work, that ultimately draws in the customers.
I’ve never seen myself as “slightly arrogant” – but I took a personality test recently that revealed this may be the case! At first it concerned me…and then I realized that for every question that asked me whether or not I was capable of doing something – I answered “yes” time and time again.
Now, there is a difference between confidence and and arrogance.
Arrogance means a person thinks they are better than all others – which is offensive to customers who must be made to feel important. But imagine the meek, modest marketer – the one who simply can’t believe you should command top dollar for your offering.
They would be under-selling you – recommending a price that’s a too low or panicking when a sale takes a little longer than expected, resulting in a discount. A good marketer has a decent dose of ego – call it strong confidence, or lack of fear. That ego will ensure your marketers help you realize full value for your offerings.
Now, within these five personality characteristics, I believe there are infinite kinds of people from all walks of life – but I think you’ll agree – the above qualities definitely help in the field of marketing.
Are you a client? Or a marketer yourself? Go ahead – agree or disagree – we love a good debate; and give us a call if you need help finding a dazzling marketing or sales personality.