Social media is one of those things that a lot of business owners find very intimidating and time-consuming. And, the truth is, it’s both of those and a lot more. Unfortunately. The key is to pick your platforms, make a commitment to them, and stick with it.
The social media platforms that you choose will largely depend on the type of business that you have.
Business-to-Business (B2B) Social Media Marketing
For instance, if you are selling from one business to another business, the best platforms for you are probably going to be LinkedIn and, quite possibly, Twitter. That is largely because LinkedIn is a great way of connecting with people within a company and at different levels in the company. It helps you to build up your profile as an expert.
Therefore, having a well written and complete LinkedIn profile is very important. You will want to post updates to LinkedIn, every so often, just to let people know what kind of work you’re doing or what kinds of things you’re thinking about. Once every couple of weeks, or once a month even, is terrific.
Twitter is another great one for business-to-business marketing. Using this platform, you can publish a little headline about what you’re doing and link back to your website or you can comment on industry-relevant news. Twitter is kind of like putting a fishing line out into the sphere of people who might be interested in what you have to say.
So you may have noticed that, in both of those instances, when I talked about LinkedIn and Twitter, I said you have to have new things going on at your company. We’re going to make the assumption that your company is a going concern and that you are doing new and interesting things. It might just be that you need to have someone paying attention to what those are.
Updates can include showcasing photos of new work you’ve done or writing about new technologies that you’re developing. (New staff introductions/interviews or interesting case studies about projects are also terrific content).
Business-to-Consumer (B2C) Social Media Marketing
There’s a couple of other platforms that tend to lend well more to business-to-consumer type of industries.
These include Facebook, Instagram, and Pinterest (and perhaps Google My Business).
In particular, if you are in a business that’s super visual – if you sell home decor or if you’re an artist – and if any consumer can buy your services, you want to go on these platforms in order to let people see your work.
Post images and videos regularly, and people will gradually build and support you on these platforms. But remember not just to slap up the imagery – always tell its unique story, and make people appreciate why it is special to you!
This is a large generalization but, if you’re business-to-business, I would say Twitter and Linkedin are your best platforms. If you’re business-to-consumer, look at Facebook, Instagram, and Pinterest – especially if you’re visual. And that’s it in a nutshell!
If you want more details on how to build content for social media, click here.