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Welcome, Ali Jakubec!

The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations.

Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national awareness campaign to help small business realize the many common traps of mass marketing fraud (MMF). I personally worked with Ali and found her to be the consummate professional; a person who understood the ways and means of attaining progress within a government organization by knowing just how to strategize the right message to the right audience. Her understanding of public relations and communications is outstanding, and she is able to unravel and advance complex strategic initiatives many moves ahead, with uncommon patience and tenacity.

We see Ali as a key addition to Tenato’s capabilities: As Tenato continues to grow and expand our strategic capabilities, we have found that our actions often affect not just one business, but an industry. This is because certain industries need action taken to combat unhealthy pricing practices, intervene against poor legislation, or manage larger uncertainties such the recent pandemic-driven operating restrictions. Moreover, competition is becoming more and more global, and this means business owners need to think about actions they can take to fortify themselves beyond their immediate marketing efforts.

With this in mind, a big-picture thinker such as Ali Jakubec helps our clients by helping us consider these kinds of macro-level factors.

Welcome to the team, Ali. We are thrilled at the serendipity of your arrival, and look forward to an incredible partnership for many years to come.

Keep perusing to learn more about Ali Jakubec, the rest of our strategy team, or simply contact us to see how we can help you.

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About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."