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THE BLOG

Structuring a Presentation

How to Structure and Build a Presentation Do your presentations wander aimlessly, or are you overwhelmed as to how you might fill a comprehensive presentation of 30 to 60 minutes?   We are pleased to present this guest blog by Patricia Morgan, renowned author, speaker, facilitator and speaking coach…. Why You Need a Presentation Structure…

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Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

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Why Strategy Comes First

Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people.  So they often skip doing strategy and just dive in and start churning out…

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10 Common Twitter Mistakes

So. Your Twitter posts are falling into a big black hole of nothing. You’re putting it out there but no one’s picking them up or sharing them.   What good is social media if you’re just spinning your wheels? What’s the use of having something to say if no one is listening? Twitter is one…

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Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Strategic Planning for Boards

I took a very interesting course in Calgary recently from Federated Press called “Strategic Planning for Boards.”  Having gotten into doing more not-for-profit strategy recently, I wanted to get a clearer idea of the differences between planning with business management vs. planning with boards of directors – were there any important differences?  Here is a…

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