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THE BLOG

Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Strategic Planning for Boards

I took a very interesting course in Calgary recently from Federated Press called “Strategic Planning for Boards.”  Having gotten into doing more not-for-profit strategy recently, I wanted to get a clearer idea of the differences between planning with business management vs. planning with boards of directors – were there any important differences?  Here is a…

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Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Perfecting your Press Release

Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…

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PR Blunders

Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes!  And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…

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PR vs. Marketing

Clients often get confused by the difference between PR and Marketing.   Is there a difference?   And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…

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