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THE BLOG

A Summer of Innovative Market Research and Marketing Projects

Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…

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Should You Raise Your Prices? Here are 12 Powerful Indicators

Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In fact, a price change flows directly to the bottom line, and can have an enormous impact on a business’ profitability. So,…

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