Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people. It’s…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Leadership in Marketing
Since expanding our team over the past two years, I have begun to learn what it takes to be a leader in the world of marketing. After having flying solo for the first 15 years or so, leading a team is a lot different, and has changed many things. It’s different than just being “leading-edge”…
What’s a Good Click Through Rate (CTR) on a Google PPC Campaign?
Many people will wonder, “What’s a decent click through rate (CTR) on my Google Adwords PPC (Pay-Per-Click) Campaign?” While there is no quick answer, I will say this: A good CTR shouldn’t stay the same. IT MUST IMPROVE. We recently tested two campaigns using two different Google Adwords (PPC) experts. The campaigns were in different…
Why Google Analytics is Worth Looking At
I have asked many a business person over the years — do you have Google Analytics on your site? Time and time again, people say, “Yes, I think so, but I never look at it.” Most website developers will install the Google Analytics Tracking code on your site so that you can count important metrics. …
Advertising Becomes Research
It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you. Then, if you were smart, you’d use that information to tweak your advertising next year. Year over year, you would gradually improve bit…
Choosing Keywords
An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying. The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers. It can have the effect of making you…
