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Thoughts from #SocialWest

Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…

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View from NYC

   Last month, I attended the annual Mirren conference in New York City to get a barometer on what the marketing and advertising industry is saying and doing. It had been five years since I was at the last conference, and it was quite a shift in emphasis of the discussion. Here’s what I mean….

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20 Years in Business

Despite the recession, Tenato is celebrating in 2016, because it marks our 20th year in business! I suppose that over the years we have learned a few things about marketing during recessions, because we were able to clock a record year in revenue and continue to grow, despite Alberta’s current economic situation. What’s crazy is that…

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Marketing in Lean Times

When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…

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Blogs to Follow

Five Blogs You Should Be Following Now   KISSmetrics Their software promises to “track, analyze and optimize your digital marketing performance,” and, “show you what’s working and what’s not across all campaigns, mobile and web.” The blog is a wealth of information on digital marketing, from Adwords and social media to metrics and marketing budgets….

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Harnessing Rookie Energy

How Thinking Like a Rookie Can Energize Your Marketing Strategy Last month I had the pleasure of attending The Art of Marketing in Calgary. I left feeling inspired by the speakers, in particular Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Wiseman’s talk got me thinking about…

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