There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Category: Marketing Industry Insights
Blogs related to the being in the marketing industry – why and how it is what it is!
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
Thoughts from #SocialWest
Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…
View from NYC
Last month, I attended the annual Mirren conference in New York City to get a barometer on what the marketing and advertising industry is saying and doing. It had been five years since I was at the last conference, and it was quite a shift in emphasis of the discussion. Here’s what I mean….
20 Years in Business
Despite the recession, Tenato is celebrating in 2016, because it marks our 20th year in business! I suppose that over the years we have learned a few things about marketing during recessions, because we were able to clock a record year in revenue and continue to grow, despite Alberta’s current economic situation. What’s crazy is that…
Marketing in Lean Times
When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…
