By now we’ve all suffered the deflating surprise ending of the Nationwide Super Bowl commercial or heard about it online. We’ve watched #leftshark hit himself in the face under the guise of “dancing” and explained to our children why Missy Elliott’s appearance was way cooler, really, than Katy Perry’s. Many of us have even giggled…
Category: Marketing Industry Insights
Together in Tourism Marketing
Whether you’re a tourism marketing board or a business in the hospitality sector, here’s some insight that can help you think a little more deeply about your marketing. Recently, we attended a presentation by Tourism Calgary on their 2015 – 2017 Strategic Plan. Chairman Rod McKay talked about a few basic areas of focus,…
ALS Ice Bucket Challenge
I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…
Tracking Your Marketing
I attended a great presentation this week, put on by the Calgary Marketing Association. The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…
Media Buying
What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.” And further,…
The Marketing Personality
I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer. This caused me to reflect on my own 20-year career…
