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THE BLOG

Pronouncing Brand Names

You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name.   When I asked him how to pronounce it, it was actually quite simple.  Having a pet interest in word origins and words in general due to being in the branding biz, it…

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Loyalty Marketing

I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…

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Welcome, Amanda!

Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people.  It’s…

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Leadership in Marketing

Since expanding our team over the past two years, I have begun to learn what it takes to be a leader in the world of marketing. After having flying solo for the first 15 years or so, leading a team is a lot different, and has changed many things. It’s different than just being “leading-edge”…

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Advertising Becomes Research

It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you.   Then, if you were smart, you’d use that information to tweak your advertising next year.   Year over year, you would gradually improve bit…

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Business Flood Recovery

After the Calgary Flood:  20 Steps to Business Recovery Tenato comes from word “tenacity” — and we’re already thinking about how businesses can ready themselves to recover from Calgary’s amazing 2013 flood.  We thought some forward thinking ideas might help you get moving forward….and if we do get hit, we’ve got the mop and bucket…

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