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Online Marketing Analytics

Pick up Speed with a Custom Dashboard Thanks to reams of new, whizzy online data, many creatively-bent marketers and advertisers are losing speed in by becoming buried under reports. Personally, I don’t think Google does a great job in making it easy for customers to figure out what they really need to know when it…

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What is marketing?

A real definition of marketing I’ve run across so many definitions of the word marketing, and I am always underwhelmed when I read them. Here’s one from dictionary.com: “The action or business of promoting and selling products or services.” It’s been 17 years today since I founded this business (and if I’m getting as old as…

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Personal Branding

Online Personal Branding: You in a Crowded Online World Caught an interesting presentation today by Gary Kovacs, CEO of Mozilla, the developers of Firefox, on “How to Stand out in the Noise of the Internet”. The focus of the presentation was personal branding.  He talked about how he uses a personal dashboard to monitor the…

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Strategic Marketing for 2013

A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…

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How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips

We just became the newest members of Tourism Calgary!   This is going to be an excellent way to build on our hospitality marketing base.  So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research.   Have you asked anyone you trust to mystery…

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Pricing Professional Services

Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”.  I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru!  You know, like my “Keychain Yoda”! …

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