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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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Welcome, Amanda!

Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people.  It’s…

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What’s a Good Click Through Rate (CTR) on a Google PPC Campaign?

Many people will wonder, “What’s a decent click through rate (CTR) on my Google Adwords PPC (Pay-Per-Click) Campaign?”  While there is no quick answer, I will say this:  A good CTR shouldn’t stay the same.  IT MUST IMPROVE. We recently tested two campaigns using two different Google Adwords (PPC) experts.  The campaigns were in different…

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Advertising Becomes Research

It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you.   Then, if you were smart, you’d use that information to tweak your advertising next year.   Year over year, you would gradually improve bit…

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Online Marketing Analytics

Pick up Speed with a Custom Dashboard Thanks to reams of new, whizzy online data, many creatively-bent marketers and advertisers are losing speed in by becoming buried under reports. Personally, I don’t think Google does a great job in making it easy for customers to figure out what they really need to know when it…

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Promotional Mix

What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…

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