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THE BLOG

Contingency-Based Pricing

Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury cases can be very large, while their clients’ ability…

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When to Raise your Prices: 12 Powerful Indicators

Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. This goes beyond a temporary surcharge or discount – we’re talking actual changes to their overall pricing. So, with over 20 years’…

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Seasonal Discounts

Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….

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Tips to Market Through a Down Economy

Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….

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Using Financing as a Marketing Tool

The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…

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Pricing for Close Friends and Family

I wrote a blog recently about pricing, advising readers as to why they should not price too low. A reader asked me, “What about pricing for friends and family? Should you have some kind of a discount, or ‘mate rate’?” I’m going to assume, for the purposes of this blog, that the friend or family…

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