Tenato logo

THE BLOG

Seasonal Discounts

Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….

Read More…

Tips to Market Through a Down Economy

Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….

Read More…

Using Financing as a Marketing Tool

The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…

Read More…

Pricing for Close Friends and Family

I wrote a blog recently about pricing, advising readers as to why they should not price too low. A reader asked me, “What about pricing for friends and family? Should you have some kind of a discount, or ‘mate rate’?” I’m going to assume, for the purposes of this blog, that the friend or family…

Read More…

The Messages in Your Invoice

What Your Invoice Says About You I was catching up my books for year-end recently, filing through all sorts of invoices I’d received over past months. Many of the invoices made me chuckle. It seems that many small business owners have no clue how to make a respectable invoice. And the problem is, if your…

Read More…

Marketing in Lean Times

When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…

Read More…