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THE BLOG

The Messages in Your Invoice

What Your Invoice Says About You I was catching up my books for year-end recently, filing through all sorts of invoices I’d received over past months. Many of the invoices made me chuckle. It seems that many small business owners have no clue how to make a respectable invoice. And the problem is, if your…

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Marketing in Lean Times

When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…

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How and When to Discount Your Price

You’ve heard it. You loathe it…and so I thought you might appreciate a business consultant’s perspective on how to deal our friend, the “Discount Devil,” aka “Can I have a discount?” But let’s start with when discounts are good. Discounts are worth giving if a client is prepared to give you a very large job….

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Pricing Professional Services

Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”.  I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru!  You know, like my “Keychain Yoda”! …

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Why a price that is too low hurts your business

At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy.  So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low.  A lot of businesses (especially small businesses or start-up companies) think they should price below…

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Costs of Marketing

How much should you spend on marketing? As a marketing consultant, the most common question people ask me when they call is, “What’s it going to cost?” Which is kind of a funny question, because although I can generally ballpark the cost building a marketing or business plan, what people really want to know is…

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