There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…
Category: Public Relations
Articles about public relations and publicity issues, written by Tenato Strategy, a consulting firm with offices in Calgary, Vancouver and Toronto Canada.
Marketer? Market Thyself: Career Advice for Marketers
When there’s a job opening here at Tenato, we get a large number of resumés to read through. I’ve recently done a little bit of preliminary screening of job applicants, and I notice things. Now, I’m no expert in job hunting, but I can offer some tips based on the boss lady’s hiring expectations. It comes down mainly to the cover letter; for starters, try including one……
Adding to Our Team
An opportunity like this doesn’t come along often, so we wanted to let the world know! We are growing and seeking new talent in the social and media relations field….
Publicity Gone Bad
Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…
Thoughts from #SocialWest
Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…
Bridging Online & Real Life
How to Bridge Online and Offline Relationships In modern business, fostering online relationships is often just as important as maintaining relationships in real life. While real life business relationships tend to be your colleagues, suppliers, customers and industry peers, online relationships can help you find new suppliers, build brand champions, create beneficial partnerships within your…
