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THE BLOG

Marketing to Youth

My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…

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The Difficult Conversation

How to Handle a Difficult Conversation When do you use email? When do you text? In what circumstance do you announce a personal event on Facebook? Communicating has become so second nature to so many of us that we forget that there is an art to doing it well. Especially with the difficult conversation. Would…

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Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Perfecting your Press Release

Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…

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PR Blunders

Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes!  And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…

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PR vs. Marketing

Clients often get confused by the difference between PR and Marketing.   Is there a difference?   And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…

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