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Structuring a Presentation

How to Structure and Build a Presentation Do your presentations wander aimlessly, or are you overwhelmed as to how you might fill a comprehensive presentation of 30 to 60 minutes?   We are pleased to present this guest blog by Patricia Morgan, renowned author, speaker, facilitator and speaking coach…. Why You Need a Presentation Structure…

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Pronouncing Brand Names

You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name.   When I asked him how to pronounce it, it was actually quite simple.  Having a pet interest in word origins and words in general due to being in the branding biz, it…

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Trade Show Tips

10 Simple Marketing Tips for Improving your Performance at Trade Shows   I attended a wonderful trade show yesterday – the Calgary Motorcycle Show!  I had been looking forward to it for the past few weeks.  Winter has been really cold with far more snow than usual here in Calgary– and now that we have…

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5 Quick Tips to a Happier Work Day Today!

This isn’t rocket science – it’s just a little piece from the heart I wanted to share. Or maybe I should credit my trusty “Keychain Yoda” – the McYoda version of Widsom, since he did come from a Happy Meal after all.. Phone instead of email.  For any email that you know will take you…

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How to Build Revenue and Sales Forecasts

  Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan.   After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend…

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10 Tips for Better Writing Better RFP Responses

Hello folks!  Upon returning from the Mirren Conference in NYC this week, I thought I’d share tips on improving your responses to proposals.  This article was inspired by a session which was presented by Lisa Colantuono of AAR, a search consulting firm specializing in the advertising industry.  The session focused on ad agencies, but I’ve…

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