At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy. So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low. A lot of businesses (especially small businesses or start-up companies) think they should price below…
Category: Strategic Planning
Marketers Must Change or Die but, even for Marketers, Change is Good
If you’re a marketing company, advertising agency, or even an in-house marketing professional, you probably know what when the going gets tough in a company, you and your projects get axed first. It ought NOT to be this way, but it is. On the other side of the fence, which people CAN’T a company easily…
Starting a Business while Keeping your Day Job
To be a bit of a fortune teller, here are ten words that I think guarantee business failure. “I’m starting a business, but I’m keeping my day job.” Hmm…it may be an obvious mistake to some people, but it’s sure something I’ve heard many times. Actually, what’s more common is that people do intend to…
Costs of Marketing
How much should you spend on marketing? As a marketing consultant, the most common question people ask me when they call is, “What’s it going to cost?” Which is kind of a funny question, because although I can generally ballpark the cost building a marketing or business plan, what people really want to know is…
12 Tips for Starting a Business in Calgary
So you’re ready to start a business in Calgary? Good for you! It’s a giant leap. Calgary has for years been reputed as Canada’s most entrepreneurial city. As a business owner myself, and having helped hundreds of other entrepreneurs get started, I thought I’d give you a few tips on how business is done in…
Common Business Mistakes
4 Common Business Strategy Mistakes As a consultant, I get to see the inner workings of business after business, which allows me to observe problems that repeat themselves time and again. Interestingly, prospective clients ask us, “What experience do you have in my industry?” believing that industry-specific knowledge is the most important factor in creating…
